Sunday, November 04, 2012

New Home!

Maul of America has moved! The new address is http://maulofamerica.com.
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Smartsourcing - Event Management Software

The term “outsourcing” has taken on a negative connotation which often evokes images of domestic jobs being shipped to other countries.  BUT, this is can be a misplaced pejorative if used as a broad brush to painting across a wide spectrum of business activities.  In fact, it often makes sense for companies to outsource some initiatives when that company is not set up to effectively and efficiently handle them.

One such example is the use of event planning to drive business.  Not all organizations are equipped to handle the logistics necessary to ensure a proper return on investment for this expensive undertaking.

Event Ready is a full service provider of event management software. Rather than a "one-size-fits-all" approach, they tailor their solutions, such as online registration processes, to each individual customer's needs. This ensures that clients get the best bang for their event planning buck.
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Sunday, April 22, 2012

SEO Toronto: The Face of Change


On 9th Sphere's blog (SEO Toronto), there’s an interesting posting by Lorne Fade about Facebook's much discussed (and debated) "Timeline" format.  Since the day news of the new format was announced, I've heard a variety of emotions expressed by the Facebook user community.  Many users jumped at the chance to update the “look” of their profile.  Others took time to update their status proudly proclaiming (with unintended irony) how much they couldn't be bothered.  Fair enough.  Not everyone likes change.

Facebook Chart
The focus of Fade’s post is Facebook extending the Timeline format for actual pages (as opposed to just user profiles).  Taking an internet marketers view, he discusses how the new format also allows businesses to measure the effectiveness of their branding efforts in the Facebook environment with analytic tools designed to report on the “virality” (I love that word) of shared content.  One such tool is an automatically generated chart showing “Weekly Total Reach.”  

Fade concludes:
"I feel like the new Timeline  is a great thing for Facebook as brands will have a chance to show off their creativity and uniqueness, while at the same time measuring performance to ensure their marketing efforts are having a positive effect."
This is great food for thought for those companies who think that their internet marketing efforts are complete once they simply create a social media account.
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Tuesday, August 30, 2011

A Swing and a Miss

Once again, I struck out in The New Yorker's 298th "Cartoon Caption Contest."


But I still like mine best: 
"François, we're going to need another one of your fabulous sacrifice bundts."

The finalists:
  • "O.K., we learned a lot this game, including you can't rush a soufflĂ©." - I don't really see the baseball connection

  • "First base wants to know if you have anything gluten-free." - Meh.

  • "I trust you know what to do when you get to the plate." - A forced baseball reference at best.

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Friday, July 01, 2011

Drinking Problem


An Open Letter to the Production Staff at Red Eye
:

Hey Greg (and Friends),

I have no doubt that the bean counters at Fox News bean are reluctant to spend a lot on your excellent show because it's broadcast at 3:00 a.m. So, it's understandable (even admirable) that the RedEye production staff takes it upon themselves to purchase set props, such as the plastic water cups, at local retailers like Bed, Bath and Beyond.

However, I must point out that during the June 30th "Halftime Report," a label of some sort (price tag/barcode) was clearly visible on the bottom of Greg's drinking cup. I've attached a screen shot. Just food for thought.

Andy rules. Bill sucks.

Cheers,
Matt Maul

P.S.
Greg, you magnificent bastard -- I READ YOUR BOOK!
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Monday, June 27, 2011

You Can't Please Everyone

Wow.  I received a scathing comment from a guy named Benjamin in Florida (according to the New Yorker website) to something I posted OVER A YEAR AGO who must be suffering from membrana (that's Latin for "thin skin")!

A finalist for the 192nd New Yorker "Cartoon Caption" contest from May 2009 (YES, fucking May 2009), Benjamin took issue with the fact that I didn't  LOVE his entry (original post copied below).

Benjamin (as "anonymous") writes:
Hi. The caption you entered for this cartoon is awful. Sad and pathetic is the understatement of the century. Not even the slightest bit funny. You lack any sense of humor or literary prowess. To say that a caption "sucks," when it outperformed yours, and is in every way shape or form better than yours, is a pathetic example of poor sportsmanship. You obviously can't write, so quit it with the whole blog thing. No one's reading buddy. Sincerely, the guy that submitted that caption.

My response (bold added):
Dude, you sound so angry (anonymously yet).

I'm not sure how I was being a poor sport? I acknowledged that my entry was poor. Seems to me that you've got your panties in a bunch just because I didn't LOVE your caption as much as the New Yorker did. Hey, savor their positive feedback.

Also, the only way you could have found my obscure post is that you Googled your New Yorker cartoon caption "finalist" status from a YEAR AGO? How fucking sad is that?

As far as my writing goes, to each his own. 

=================
Original Post:

As usual, the winners of the 192nd New Yorker "Cartoon Contest" did nothing for me.


My entry was sad and pathetic:
When my agent told me that I was booked on a "local talkshow," I didn't know he meant in Detroit.
Sigh (so sad).

BUT, the finalists weren't that great either:
  • Both the movie and I will be released this summer. - in the valley of the blind, the one-eyed man is king

  • This is fancy role-playing for a conjugal visit. - sucks!

  • It's my first time on 'Celebrity Parole Hearing.' - you've got to be kidding

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Monday, May 09, 2011

The Politics of Chotsky

Almost predictably, whenever news of major import breaks, ancillary stories about entrepreneurs cashing in with t-shirts seems to follow close behind.  Such was the case of Maurice Harary, a 23 year old business student out of New York, who reportedly sold 120 thousand dollars (or more) worth of "Osama is dead" themed apparel (at Osamadeadtees.com).  He struck while the Internet iron was still hot and cashed in big time.

From The Village Voice:
As of yesterday, he'd reportedly sold 25,000 t-shirts at $12 per shirt. The disturbing frat-boy nature of the "Osama is Dead" t-shirts notwithstanding, it's pretty impressive that Harary acted so quickly and successfully, so props to him for that.
But wait!  The would-be Donald Trump has had a change of heart.
Now, though, he's giving all the money back? Seriously: he told CBS, "I will now be refunding all orders on Osama dead tees. Celebrating over the death of someone, whoever it is, is evil in my eyes."
Closer scrutiny indicates an element of bullshit could be in play here.

Based upon the t-shirt images from his website, Harary used other "schwag" fulfillment sites such as Zazzle and CafePress which actually render such products and sells them for their "merchants" one item at a time.  As the cheapest shirts on Zazzle and CafePress are more than $12 each, it seems unlikely that Harary could sell his shirts for that and make money UNLESS he had gotten a quantity discount by pre-ordering a stock of inventory. The start-up cost of this would be very, very expensive for a college student (prohibitively so).

Instead of the "moral issues" cited, it might be that Osamadeadtees.com actually closed up shop because Harary realized too late that his small-sized operation wasn't equipped to fill 10,000 orders and still be profitable.
    So, instead of politics, it might really be a matter of simple math.
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    Friday, May 06, 2011

    It Depends On What Your Definition of "Is" Is

    Fun with Google Autocomplete.  Typing in "is" generated this roster of eclectic choices.

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