Thursday, October 01, 2009

The Original Instant Coffee Challenge

Starbucks is rolling a promotion for their new VIA instant coffee. You'll sample some VIA and compare it to a fresh-brewed Pike Place Roast. That's all well and good. But I think this ad copy from the Starbuck's website goes a little overboard in describing the benefits of instant coffee:
It's pretty revolutionary, when you think about it. With Starbucks VIA™, great coffee can be yours anytime, anywhere. A life-altering concept, with tasty consequences, to be sure. But with endless possibilities for enjoyment, where does one begin?

BTW, here's one of my favorite scenes from Seinfeld where Mr. Bookman, the library cop, explains to Jerry WHY he should have instant coffee in his apartment.

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