It's pretty revolutionary, when you think about it. With Starbucks VIA™, great coffee can be yours anytime, anywhere. A life-altering concept, with tasty consequences, to be sure. But with endless possibilities for enjoyment, where does one begin?
BTW, here's one of my favorite scenes from Seinfeld where Mr. Bookman, the library cop, explains to Jerry WHY he should have instant coffee in his apartment.
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