Friday, October 08, 2010

Latex Free (Mad Men 411)

Peggy's relationship with Abe Drexler marks a point of personal growth on her part which is conveyed through her work on the Playtex account. Whether it be Pete Campbell, Duck Phillips, or Mark Kerney, Peggy's past involvement with men has been characterized by a noticeable level of detachment on her part. For a variety of reasons, something has always kept her from being, as Megan might say, totally in the moment. Abe Drexler seems to have awakened for Peggy an awareness of new feelings.

The Playtex campaign in "Chinese Wall" revolves around "touch" while Peggy and Abe's encounters are pointedly characterized by touching. Abe brushes sand off Peggy's arm in the car. Peggy runs her hands down Abe's back the next morning. And just as the women depicted in the Playtex ads take off their gloves to experience sensuous things, Abe seems to have allowed Peggy to take down emotional barriers which have hampered her previous relationships.

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