Monday, February 04, 2008

Luckily It Was a Good Game

Most of this year's Superbowl ads were mediocre to bad. Instead of spending $2.7 million for a mere 30 seconds, these big companiess would probably get a better return-on-investment by spending that money on a huge sale.

Seriously, what would get Coca Cola better PR -- the stupid spots they ran during the game, or giving away two million free cans of Coke?

In no particular order, here's my personal Superbowl ad rundown:

AUDI
The worst. This must have been written by an Gen X'er who's never seen The Godfather?

Word to the wise, if you get Moe Green for a commercial, SHOOT HIM IN THE GLASSES!!!



Etrade
In the valley of the blind, the one-eyed man is king. Pound for pound, the Etrade talking baby ads were the best of the bunch.



Broadstone
This Bridgestone tire ad was my second favorite. But if they had any guts, the car would have hit Richard Simmons.



Amp
Never get high on your own supply. The ad agency writers were clearly drinking too much Amp. I'd love to hear how they pitched this mess to the client ("...and then he attaches the jumper cables to his nipples") .



Planters
The ugly chick Planters ad targets the much coveted misogynist market.



GoDaddy
Nice beaver. Didn't actually air. Viewers were directed to go to GoDaddy's website to see this ad.

Remember the good old days when GoDaddy made funny commercials? By that I mean LAST year.

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