Man's Best Friend

During the dog food focus group Sterling Cooper stages for Caldecott Farms in The Gypsy and the Hobo, Peggy says an interesting thing. When asked why the man conducting the interviews with the test subjects isn't wearing a lab coat, she states that dogs "don't like uniforms."



There had to be some other significance to the remark. I'm sure that Peggy wasn’t citing a real 1960's study which demonstrated that canines had an adverse reaction to uniforms. Okay, maybe she was. But it seems like more than a passing remark.

Following Peggy's comment, there's a quick exchange between Don and Smitty which establishes that, when describing some object (in this case their dog), people in focus groups are really describing themselves. So, in effect Peggy was saying that people don't like uniforms.

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