Sunday, May 02, 2010

Rifled Beer Neck

Miller Vortex: For beer drinkers who crave that "fresh from the toilet" taste.

MillerCoors execs met with wholesalers last week in Las Vegas to show off some of the new campaigns and products. Chief among the new innovations is something called Miller Vortex, a bottle with specially designed interior grooves that “create a vortex as you’re pouring the beer,” according to a rep, who explained that the brand’s goal is to “create buzz and excitement and give consumers another reason to choose Miller.”

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