Wednesday, September 19, 2007

Aroma Tire (No Joke)

Wouldn't all that R&D have been better spent on perfecting an electric car?

KUMHO Introduces World's First "Aroma Tire"

For Select Passenger Vehicles U.S. market will carry limited inventory of orange, lavender and jasmine scents

Rancho Cucamonga, Calif. — KUMHO Tire USA, announces the introduction of the world’s first fragrance automotive tire, the ECSTA DX. The project is the “fruition” of more than a year’s worth of research and development to deliver an alluring aroma tire that replaces the normal “black rubber” smell with heat-resistant oils in the scent of lavender, and in later versions, neroli (orange) or jasmine...(link)

2 comments:

bro in law said...

friggin knuckleheads.

maybe they should spend their time engineering better gas mileage

tak said...

what a great way to achieve a little more zen on the roadways and decrease instances of road rage: lavender = calming.