Like Selling Ice to Eskimos

Here's a new definition for genius: selling running shows to consumers in the ever-growing baref00t jogging market.

Vibram Five Fingers is the most interesting/unusual looking in this new category of athletic gear.

The typical human foot is an anatomical marvel of evolution with 26 bones, 33 joints, 20 muscles, and hundreds of sensory receptors, tendons and ligaments. Like the rest of the body, to keep our feet healthy, they need to be stimulated and exercised.

That’s why we recommend wearing FiveFingers for exercise, play, and for fun. Stimulating the muscles in your feet and lower legs will not only make you stronger and healthier, it improves your balance, agility and proprioception.

Solar flashlight anyone?