Tuesday, August 31, 2010

Free At Last (Mad Men 406)

I had previously posted that the Glo-Coat television ad shown in "Public Relations," Mad Men's season opener, represented Don's perception of his life. The boy, a proxy for Don, was "imprisoned" by his domestically inclined mother (Betty).

This idea is continued at the Clios banquet depicted in "Waldorf Stories." Don comes up to the podium to accept an award for the ad. He then victoriously trots past a screen running the Glo-Coat spot for the audience. At that moment, we see the mother in the ad "releasing" the boy from his kitchen table prison. The timing as Don runs across the shot just as the housewife pulls back the chair seems intentional. The resulting visual effect is of Don being set free just like the boy.

...Full Post at Basket of Kisses.

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