When Mad Men’s promo poster was released in June, there was much speculation about what it may have been hinting at for Season 4. For instance, TV Guide noted that the image could represent Don Draper’s fresh start as a single man in a new ad agency. After Don embraced the role of de facto figurehead for S-C-D-P at the end of “Public Relations,” I thought the poster was highlighting the fact that the fledgling company had pinned all its hopes on HIM. I realize it’s still too early to predict anything with certainty, but after watching “Christmas Comes But Once a Year,” I’m struck by notion that the poster might actually foreshawdow a Season 4 storyline about Don Draper standing on the precipice of an emotional abyss. Allison’s exclamation that she “feels dizzy” while succumbing to Don’s sexual advances, evoked in my mind a similar motif developed in another story about a man on a ledge, Alfred Hitchcock’s "Vertigo."
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