In "Super Bowl Ads of Cartoonish Violence, Perhaps Reflecting Toll of War", Stuart Elliott pines:
Later Elliott later comments on the Prudential Financial "What Can a Rock Do?" ads.No commercial that appeared last night during Super Bowl XLI directly addressed Iraq, unlike a patriotic spot for Budweiser beer that ran during the game two years ago. But the ongoing war seemed to linger just below the surface of many of this year’s commercials.
The problem with the spot, created internally at Prudential, was that whenever the announcer said, “a rock” — invoking the Prudential logo, the rock of Gibraltar — it sounded as if he were saying, yes, “Iraq.”Huh? Did anyone else REALLY think they were saying "Iraq" instead of "a rock?"
To be sure, sometimes “a rock” is just “a rock,” and someone who has watched the Super Bowl XIX years in a row only for the commercials may be inferring things that Madison Avenue never meant to imply.
1 comment:
Would anything less be expected of the NYT??
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