Why Not Sept 11th or Dec 7th?

Did DaimlerChrysler HAVE to announce it's "news" on Feb 14th?

Couldn't they have waited one day?

Didn't that make it easy for people to tag it the "Valentine's Day Massacre?"

I wonder if the actual date of the press conference was EVER discussed internally? Maybe there are financial disclosure rules (or whatever) which dictated WHEN they had to make the announcement.

For what it's worth, a PR acquaintance of mine suggested that they may have just wanted to "stop the bleeding" since it was getting leaked all over the press already.