In "Public Relations," (Mad Men's Season 4 opener) a Glo-Coat advertisement brings Don Draper notoriety amongst his marketing peers. He explains to an Advertising Age reporter that his approach is to hook the viewer with a movie-like narrative so that they are receptive to the product information.However, I’d argue that whether he realizes or not, Don Draper’s inspiration for the ad are the recent events in his very own life.
...Full Post at Basket of Kisses
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