Friday, July 30, 2010

Transparency (Mad Men 401)

One of the things that caught my eye about SCDP’s new office layout, as unveiled in “Public Relations,” was the new glass conference room. Unlike other work areas that are shielded from view by solid or opaque walls, the conference room is a virtual fishbowl surrounded by clear windows. Intentionally or not, this new production design element corresponds neatly with one of the narratives developed in the episode.

In the very first scene, Don doesn’t know how to answer the Advertising Age reporter’s question: “Who is Don Draper?” Ironically he stumbles because the Don the “ad man” doesn’t know how to communicate with members of the press. The shorthand employed by the reporter for his notes suggests that the interview is taking place in a language Don hasn’t mastered. But he will. And it's the Jantzens, the major client depicted in “Public Relations,” who help him.

...Full Post at Basket of Kisses

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